News release written for Call2Recycle, October 2013.
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FOR IMMEDIATE RELEASE
October
15, 2013
Winnipeg libraries to battle
for batteries in Waste Reduction Week
Call2Recycle® offers community prize and “Waste Ace” title for diverting
the most batteries from landfill
(Winnipeg,
MB) — Call2Recycle and Winnipeg Public Library are running a competition during
national Waste Reduction Week, October 21-27, to see which branch can collect
the most household batteries for recycling.
The community library that collects the most weight in batteries will be
awarded a prize by Call2Recycle. Used batteries (weighing up to 5 kg each) and
cellphones (with or without batteries), regardless of make, model, or age are
accepted.
According
to Orysia Boytchuk, marketing director, Call2Recycle, “It is critical to the
success of any recycling program that there are sufficient drop-off locations
in the community, and that those locations are well-known. This is why we are happy to collaborate with
Winnipeg Public Library to make sure people understand just how easy battery
recycling can be”.
The
genesis of Waste Reduction Week was in the mid-1980s when like-minded local
government and environmental organisations in Canada first began collaborating
to improve environmental awareness. From
2001, the week became a branded, national initiative and is now an annual
event. Its organizers and participants
include schools, businesses, non-profits, individuals and government
departments from each of the 13 participating provincial and territorial
jurisdictions across Canada.
The
winning library and holder of the “Winnipeg Waste Ace” title will be announced
on or close to November 18th.
Winnipeg
Public Library accepts batteries and cellphones for recycling all year
round. To learn more about the
competition, or to find the nearest drop-off locations, visit call2recycle.ca/winnipegwasteace/
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For further information contact:
Glyn
Davies, marketing coordinator
Call2Recycle®
1
416 224 0069 ext 234
gdavies@call2recycle.ca
About Call2Recycle
Founded in 1994, Call2Recycle—North America’s
first and largest battery stewardship program—is a non-profit organization that
collects and recycles batteries at no cost for municipalities, businesses and
consumers. Since 1996, Call2Recycle has diverted over 34 million kilograms of
batteries and cellphones from the solid waste stream and established 30,000
collection sites throughout Canada and the U.S. It is the first program of its
kind to receive the Responsible Recycling Practices Standard (R2)
certification. Learn more at call2recycle.ca or call 1.888.224.9764. Become a follower or fan at Twitter or Facebook.