Showing posts with label Topic: the environment. Show all posts
Showing posts with label Topic: the environment. Show all posts

05 June 2014

Call2Recycle News in Brief

Written for Call2Recycle web/newsletter, June 2014.

The city of Austin, Texas, collaborated with ‘Keep America Beautiful’ and The Ad Council to launch a recycling awareness program.  It will challenge city residents to recycle five more pounds (2.27 kg) of materials than usual in order to help the city achieve a goal to keep 50 percent of trash out of landfills by December 2015. Call2Recycle partners with Austin Resource Recovery to recycle used rechargeable batteries through their Household Hazardous Waste program. Find out more about the “I Want to Be Recycled” campaign here.

Starting this month, DEWALT customers in Canada can earn a 10% discount on the purchase of a new DEWALT power tool battery by recycling their used rechargeable batteries.  Check the batteries in your power tools and get a discount on any replacements needed.

In case you missed it, check out our environmental lifestyle expert-recommended segment on the nationally-syndicated Better TV that highlighted Call2Recycle’s program, as well as light bulbs that last for 25 years, mineral-based plastic containers that save food longer, and shoes made from recycled soda bottles! 

04 June 2014

Newalta Sorting Facilities Moving to Hamilton, ON


Call2Recycle’s Canadian battery-sorting partner Newalta is in the process of re-locating its national sorting operation from Fort Erie to Hamilton, Ontario. This year, Canadians have already recycled more than one million kilograms of batteries, a 26 per cent increase in collections compared to 2013. The new facility provides more space for sorting operations, as well as the opportunity to upgrade equipment and processes to improve efficiency.

“We applaud the efforts of all Canadians who are accepting their responsibility to ensure batteries are kept out of landfills,” said Joe Zenobio, executive director, Call2Recycle Canada, Inc. “Partnering with environmentally responsible entities such as Newalta is an important part of our recycling program.”

While battery operations continue in Fort Erie in the interim, Newalta expects to transition to the new location by late 2014.

“Newalta has been proud to partner with Call2Recycle for the past several years,” said Michael Jovanovic, General Manager of Ontario Facilities for Newalta. “We are making this significant investment not only to enhance our battery-sorting capabilities in the near-term by adding new, state-of-the-art equipment, but to allow us to grow as Call2Recycle expands its reach in Canada.”

03 June 2014

RCBC Zeroes In on Waste


The luxurious Fairmont Chateau Whistler hotel set in the Canadian Rocky Mountains was the backdrop for the Recycling Council of British Columbia’s (RCBC) annual general meeting and conference last month. 

The event is a great opportunity to catch up with like-minded environmentalists in both public and private sectors.  The RCBC has always had the goal to spearhead extended producer responsibility (EPR) for all relevant industries operating in British Columbia (BC) since 1974.  The event evolved to become a mixture of proposed sustainability strategies along with the best innovations that might become part of RCBC work in the future.

Call2Recycle sponsored an educational session, devoted to resolving the tough sustainability scenarios faced by municipalities in BC.  The rest of the sessions highlighted sustainability best practices, case studies, and proposals for: global EPR schemes; stewardship; youth investment; technology; waste management; and how best to clean up Earth after the oil industry. 

The event also included RCBC’s annual award ceremony.


02 June 2014

Next-generation recycling facility epitomizes convenience


Peerless Road has been a recycling site from British Columbia’s Cowichan Valley Regional District (CVRD) since the 1970s. Since its early days as an incinerator, the Recycling & Waste Management Division of Cowichan Valley has always made the recycling site available to residents in Ladysmith, Saltair, Chemainus, North Oyster, and Cedar. Over time, the site’s layout became inefficient for recycling purposes and difficult to access, especially in wet conditions. By the end of 2011, the only leftover from the site’s original purpose was a 45,000m3 pile of incinerator ash (the same volume as 20 hot air balloons). The site had become home to blackberry bushes, weeds, and brambles, giving the pile a vaguely greener but unkempt look.

However, that all changed in March 2012, when the federal government announced it would provide funding to help transform the site. The project might have been stopped almost immediately, when estimates to remove the ash pile got as high as $8 million.  But a stroke of genius at this early stage set the trend for how the development of this site would be handled right up to its opening ceremony almost exactly two years later. 

A closer look at the ash revealed that it included metal residues forged together in the incinerator heat.  Astonishingly, 125 tons of metal was extracted from the ash and recycled. The ash was compacted and converted into an engineered ‘cell’ that became the foundation for the new site. Such ingenuity at the start of the process helped free up more funds, enabling the old incinerator building to be restored rather than torn down.  This has now become the central recycling building at the heart of the site. But even more items were re-used as the project continued.

Anything new on the site was constructed in as green a fashion as possible.  Tree stumps were collected and re-used to serve as a habitat for amphibians and small mammals that had used the site as their home long before it became a recycling center. The roofs of any new buildings were designed to manage storm water run-off.  New windows were double-glazed for insulation, new plumbing included high-efficiency fixtures and toilets, and even the paint was ‘low-VOC’ (volatile organic compound).  The ash that had been an accumulating eyesore for decades became the base for 21 brand-new drop-off bays for large or heavy appliances.

When Peerless Road re-opened in March 2014, it had become a recycling ‘best practice’ case study.  Serving around 17,000 people, of whom about 3,000 visit the site every month, Peerless Road is now able to accept more than 650 different items for recycling!  These range from regular household recyclables and organic food waste to a myriad of household appliances, power equipment, oil, antifreeze, scrap metal, lighting, textiles, batteries, tires, thermostats, and even rubble from construction sites! 

Peerless Road’s redesign allows residents to have a one-stop-shop for all their recyclable items, making it convenient for them to participate in the municipality’s recycling efforts. As a Call2Recycle program participant, Peerless Road provides residents with a convenient place to recycle batteries.  

05 May 2014

British Columbia youth environmentalism leads by example


Each year, Science World offers free entry for elementary and secondary schools in British Columbia (B.C.) to plan, execute and detail an environmental project. Call2Recycle has proudly sponsored Science World for three years, as part of its ongoing efforts to encourage the adoption of environmentally responsible behavior. This year’s competition was again stunning testimony to the sheer creativity and perseverance of the competitors.

Some schools participating in the ‘B.C. Green Games’ maintained projects from previous years’ games to build upon and expand.  With assistance from teachers or third parties, students from K-12 built composting programs, recycling programs, and even a nature trail  signposted with details about the natural flora and fauna.  Smithers Secondary School built a whole new geodesic dome greenhouse from the ground up!  Reynolds Secondary School even researched the environmental impact of different forms of public transport in the local community, and concluded that e-bikes were the best compromise.  So, the team there designed an e-bike conversion kit for regular bicycles!

As the competition matures, entries are evolving to have practical, tangible impact on local communities too.  For example, Semiahmoo Secondary School had such a successful organic garden that it is now liaising with local charities.  That’s right: not only is this particular B.C. Green Games project providing fresh, organic food to the school canteen, but the surplus may later feed the homeless.  These efforts are built into the community without financial transactions: they exist for all the right reasons.

To celebrate the success of the games and to thank those who took part, all B.C. Green Games’ participants were invited to come together at TELUS World of Science for Earth Day last month, either in-person or via live broadcast.  A live rock concert with an environmental theme kicked off the day-long party, which was later joined by the Jellyfish Project.  This organization encourages young generations to tap into their ability and opportunity to repair the human damage done to Earth, and create new systems that will prevent such damage from continuing.  In their presentation, members of the Jellyfish Project coined the phrase, “The U-Turn Generation” to describe youth with a new set of attitudes, norms, and capabilities who have both the knowledge and resolve to disseminate positive change in conservation practices. 

For a list of the winners, more details, or to watch the documentaries the schools produced, check here.

03 April 2014

London Drugs Celebrates Earth Month with Recycling Promotion


April is a month of spring cleaning for many Canadians. Because April is also Earth Month, Canadian retail giant London Drugs thought it would also be the perfect time to encourage recycling.  So throughout April its local stores will accept old electronics, light bulbs, batteries, cellphones and other items for recycling. 

If that isn’t enough, the company also set a stretch goal--doubling the amount of recyclable materials it collects this April over last. This year’s goal is about 104,000 kilograms (230,000 pounds), up from the 52,000 kilograms (114,640 pounds) collected in 2013.

To encourage participation, London Drugs is offering customers who drop off items between April 11-30 a chance to register to win an Energy Efficient Electronics Bundle, which includes a big-screen TV and tablet. They are promoting the program on their website and Twitter feed (@WTGreenDeal).

London Drug has a strong history of recycling.  Since it launched its What’s the Green Deal? program in 2008, the company has collected more than 19 million kilograms (42 million pounds) of recyclable materials. This includes over 1 million kilograms (2.2 million pounds) of electronics and devices. Last year, the company collected 4.5 million kilograms (10 million pounds) of recyclable materials. Call2Recycle has been their long-term partner for both alkaline and rechargeable battery recycling since 2000, collecting over 150,000 kilograms of batteries since program inception.

02 April 2014

Make It Count for Earth Day


Earth Day is the largest environmental event in the world. More than six million Canadians—including almost every school-aged child—participate in a local Earth Day activity. Earth Day Canada, a national environmental charity and corporate partner with Call2Recycle, actively promotes participation throughout Canada.

This year Earth Day Canada’s theme throughout April, or Earth Month, is Make It Count for Earth Day. Earth Day Canada’s goal is to engage Canadians of all ages by asking them to add small, environmentally-based actions to their daily routines. Participants set a goal for the number of actions they want to complete during the month in one of four environmental categories – Eat, Grow, Transform and Share.  

Actions can range from planting native trees and shrubs to preparing meals using local ingredients, recycling batteries from electronic devices/power tools and creating new looks from old clothing. Participants are invited to share their actions on social media using the #MIC4ED hashtag and inspire others to take action. Those who register are also entered into a drawing for prizes.  

Folklore says it takes 21 repetitions to form a habit. After Earth Month ends, Earth Day Canada hopes these newly adopted habits across Canada last well into the future.  For more information on the EcoKids battery lesson plans created in conjunction with Earth Day Canada, visit our webpage or the EcoKids website.

03 March 2014

Call2Recycle Recognizes 2013 Leaders in Sustainability

Written for Call2Recycle web/newsletter, March 2014.

The Call2Recycle offices in Canada and the USA have been awash in cardboard and bubble-wrap for the last few weeks as the team mails out the items for our 2013 “Leaders in Sustainability” recipients.

This will be the third year the awards have been run in Canada and the second year in the USA.  They recognize select organizations for their exemplary participation in the Call2Recycle program, and go to a wide variety of retailers, municipalities, government departments, manufacturers and others organizations both North and South of the border.  

As ever, Call2Recycle would like to congratulate not only this year’s recipients but all organizations that use the Call2Recycle program as their preferred method for keeping batteries out of landfill.  We applaud all of our participants and stewards and thank them for their commitment to the environment.

04 February 2014

Positive Recycling and the Magic Box

Written for Call2Recycle web/newsletter, February 2014.

With 90 per cent of customers happy with our level of service, and 96 per cent likely to recommend us to others, you might wonder whether some kind of magic is at work behind the scenes at Call2Recycle.  Contrary to suspicions though, we do not import fresh pixie dust from Walt Disney each week in order to ensure our collection sites are always ready to receive batteries. 

That said, one of the most common enquiries still received regularly by our customer service team is, “How do I order a replacement box now that I’ve sent my full one back?”  For the vast majority of collection sites, the answer is always the same: you don’t have to.  Alas, the reason why you don’t have to order a replacement box isn’t quite as exciting as magic, or pixies, or even unicorns.  The short answer is that when it comes to magically providing the people at our collection sites with fresh, empty boxes, we selected the right business partner for the job: Positive Fulfilment Services Ltd.

Call2Recycle has been working with Positive Fulfilment, based in Toronto, Ontario, since March 2001.  The organisation sits on the nexus of highways 407 and 427 just a stone’s throw from Pearson International Airport, situated perfectly to make the rest of the country accessible for the customer logistics it hosts.  Fulfillment Service Providers such as Positive, or ‘fulfilment houses’ as they used to be known, are essentially an outsourced storage and logistics operation.  Any organisation intending to sell a product that needs to be shipped can enter the market without having its own warehousing or fleet of delivery vehicles, for example, by outsourcing that entire business function.

It may have been destiny that Call2Recycle and Positive would end up working together.  Positive got its start in the fulfillment business back in the early 1990s by catering to the needs of pharmaceutical manufacturers.  Just storing pharmaceuticals in Canada demands a Drug Establishment Licence, a Natural Health Products Directorate, a Class “A” Precursor Licence, and a Medical Devices Licence as the minimum.  Suffice to say, there are certain businesses that require ongoing vigilance when it comes to new legislation, regulations, and laws.  “Transporting batteries is no different,” explains Joe Zenobio, executive director, Call2Recycle Canada, Inc.  “We’ve always taken great pride in our ability to tackle complex legal environments, and because of that we can still say today that our program is compliant with all relevant legislation, whether local, national, or international.”  So when Call2Recycle sought partners to help bring all-battery recycling to Canada, Positive was a natural choice.

Fast-forward to 2014, and the IT operations of Call2Recycle and Positive are inexorably linked, as are the destinies of these two Ontario employers.  Together, we are able to assess the rate at which any collection site fills their boxes and needs new ones.  Brand new sites tend to be given extra boxes to ensure they cannot run out, but more established sites are easier to predict.  Now, the system is triggered whenever a collection site despatches a full box – sometimes beforehand.  A replacement, empty box is already on its way to the collection site via automated process even before the person there has picked up the phone.  With this automatic safety factor built into logistics, the Call2Recycle team can concentrate on seasonal variations, or instances when collaborative marketing efforts create a spike in collections – such as the Winnipeg Public Library initiative in Q4 2013.

Sadly then we cannot claim that the humble Call2Recycle boxes you see in retail stores, libraries, fire stations or private offices are magic.  The process that gets them from Toronto to the rest of Canada isn’t magic either.  However, just as long as it continues to feel like magic to our customers, that’s positive enough for us. 

03 February 2014

Destination: Globe 2014

Next month Call2Recycle will host booth #1507 at the renowned “GLOBE” event in Vancouver, British Columbia. 

2014 will mark the 13th Globe event, run biannually since 1993 when the Globe Foundation was established as a not-for-profit, private, international business foundation, promoting the business case for sustainable development.  Since then, Globe has continued to champion the premise that eco-efficiency is not only viable and preferable, but also profitable.  As such the organisation, and its events, attract a wide variety of audiences from both the public and private sectors, as well as NGOs, non-profits, and of course the environment.

Globe’s last event in 2012 was no exception, and drew almost 10,000 overall participants from 58 different countries.  650 of these were presidents or CEOs, meaning the event is also a favourite amongst business networkers.  This year’s event will likely exceed these stats, and has been designed around eight themes that, internationally, comprise some of the most pertinent environmental issues we face today: The Changing Energy Landscape; Food & Water Security - Protecting our Most Precious Resources; Towards the Circular Economy; Responsible Resource Management; Clean Capitalism - Financing Sustainable Innovation; Building Resilient Cities; China – Our Shared Future; The Aboriginal Advantage.  

Globe 2014 will be at the Vancouver Convention Centre, 26-28 March.


04 December 2013

Promoting battery recycling wins Winnipeg Public Library a community bike rack


For Waste Reduction Week 2013, Call2Recycle® partnered with Winnipeg Public Library to raise awareness of our battery recycling program.  From October 21-27 all branches of Winnipeg Public Library competed to see which one could collect the most weight in spent batteries and used cellphones in seven days, earning the title of Winnipeg’s “Waste Ace”.

To make sure that people in Winnipeg were aware of Waste Reduction Week and the Call2Recycle program, staff in each of the branches unleashed their creativity by building eye-catching in-library displays and signage.  From Pembina Trail to West Kildonan and Westwood to Transcona, giant-sized AA batteries and other signage appeared hanging from the ceiling, Hallowe’en undead sought batteries from the living, and some library-goers were even greeted with battery requests from the characters of Star Wars. 

Both Call2Recycle and Winnipeg Public Library maintained chatter on Facebook and Twitter throughout the week.  This, combined with the displays and other promotional activity, got the message across to Winnipeggers.  By the end of the week more than 3,000 kg of batteries and cellphones had been collected.  That’s the weight of almost eight horses.  “The Winnipeg Waste Ace competition is a testimony to the power of communities,” explains Orysia Boytchuk, Marketing Director, Call2Recycle.  “The library did a great job in rallying the entire city behind battery recycling, and the entire city will benefit as a result.  It’s amazing what they managed to accomplish in such a short time.”

At the end of the week it was the community from St. Vital who triumphed, collecting 471 kg of batteries and used cellphones at their library branch.  Louis Riel Library came second with 412 kg and River Heights Library third with 309 kg.  As the winning branch, St. Vital Library got to choose the prize Call2Recycle would deliver.  After considering the needs of the local community, the team there elected to have Call2Recycle purchase a new bike rack for the library.  St. Vital Councillor Brian Mayes responded, "I would like to congratulate those who contributed to the Call2Recyle initiative by bringing in enough battery material to the St. Vital Library to garner a new bike rack that will be used by the many patrons who visit our branch."  

Rick Walker, Manager of Library Services, Winnipeg Public Library added, “The St. Vital Library has been well used by the residents of the community for over 50 years.  It’s been one of our busier branches since opening in 1963, loaning over 220,000 items annually. It is not surprising that this environmentally-conscious community would finish first in this competition, and it will be great to have a new bike rack that encourages visitors to ride their bike to the library rather than drive.”  The new bike rack will be delivered to St. Vital Library in time for spring 2014 bike riding and will serve the community for years to come.

Although Waste Reduction Week has now ended for 2013, Winnipeg Public Library continues to collect for the Call2Recycle program year-round at all 20 branches.  Call2Recycle accepts household batteries (weighing up to 5 kg) and used cellphones (any make, model, or age).  To find the drop-off location nearest you, visit our online locator or call 888.224.9764.

04 November 2013

Ontario goes ‘Beyond Green’


In an effort to raise awareness of environmental issues, Earth Day Canada organised a first-of-its-kind event in Toronto, Ontario.  The ‘Beyond Green’ summit ran from October 25th to the 27th at the University of Toronto, drawing more than 1,000 young Canadians aged 14 to 30 years old from inside the province and out.  

Over 100 community groups and organisations were involved in dozens of panel discussions and workgroups over the three days.  Keynote presenters included: Emily Hunter, the documentary filmmaker and author; Majora Carter, urban revitalisation specialist; and Tom Rand, clean energy champion.  Perhaps most importantly, the last hour-and-a-half of the event on Sunday afternoon was devoted solely to ‘Action Panels’, i.e. how to turn the good ideas and intentions from the event into tangible achievements.  When it comes to environmental issues, making people aware of them is only half the battle.  Encouraging them to change their behaviour takes a proper plan and the perseverance to execute it. 

Call2Recycle partners with Earth Day Canada to educate and communicate the environmental values of proper end-of-life battery management.  Earth Day Canada (EDC), a national environmental charity founded in 1990, provides Canadians with the practical knowledge and tools they need to lessen their impact on the environment.  

If you’re ever spurred into creating your own awareness-raising initiatives and need some pointers, then find us on Facebook, or check out the “Resources” section of our website. 

15 October 2013

Winnipeg libraries to battle for batteries in Waste Reduction Week

News release written for Call2Recycle, October 2013.
***

FOR IMMEDIATE RELEASE
October 15, 2013


Winnipeg libraries to battle for batteries in Waste Reduction Week

Call2Recycle® offers community prize and “Waste Ace” title for diverting the most batteries from landfill

(Winnipeg, MB) — Call2Recycle and Winnipeg Public Library are running a competition during national Waste Reduction Week, October 21-27, to see which branch can collect the most household batteries for recycling.  The community library that collects the most weight in batteries will be awarded a prize by Call2Recycle. Used batteries (weighing up to 5 kg each) and cellphones (with or without batteries), regardless of make, model, or age are accepted. 

According to Orysia Boytchuk, marketing director, Call2Recycle, “It is critical to the success of any recycling program that there are sufficient drop-off locations in the community, and that those locations are well-known.  This is why we are happy to collaborate with Winnipeg Public Library to make sure people understand just how easy battery recycling can be”. 

The genesis of Waste Reduction Week was in the mid-1980s when like-minded local government and environmental organisations in Canada first began collaborating to improve environmental awareness.  From 2001, the week became a branded, national initiative and is now an annual event.  Its organizers and participants include schools, businesses, non-profits, individuals and government departments from each of the 13 participating provincial and territorial jurisdictions across Canada.

The winning library and holder of the “Winnipeg Waste Ace” title will be announced on or close to November 18th.

Winnipeg Public Library accepts batteries and cellphones for recycling all year round.  To learn more about the competition, or to find the nearest drop-off locations, visit call2recycle.ca/winnipegwasteace/

- 30 -

For further information contact:
Glyn Davies, marketing coordinator
Call2Recycle®
1 416 224 0069 ext 234
gdavies@call2recycle.ca

About Call2Recycle
Founded in 1994, Call2Recycle—North America’s first and largest battery stewardship program—is a non-profit organization that collects and recycles batteries at no cost for municipalities, businesses and consumers. Since 1996, Call2Recycle has diverted over 34 million kilograms of batteries and cellphones from the solid waste stream and established 30,000 collection sites throughout Canada and the U.S. It is the first program of its kind to receive the Responsible Recycling Practices Standard (R2) certification. Learn more at call2recycle.ca or call 1.888.224.9764. Become a follower or fan at Twitter or Facebook.


02 October 2013

Winnipeg Libraries Battle for Batteries in Waste Reduction Week

Written for Call2Recycle web/newsletter, October 2013

There has been a week for reducing waste in Canada since the mid-1980s, although it wasn’t until 2001 that ‘the week’ evolved from a loose collaboration between like-minded councils and environmental organisations into a branded national initiative.  Today, Waste Reduction Week has become an annual event whose organisers and participants include schools, businesses, non-profits, individuals and government departments from each of the 13 participating provincial and territorial jurisdictions across Canada.

It’s fair to say that the organisers and volunteers behind the week have come a long way from those early days in terms of identifying potential environmental projects.  In 2012 for example: schools held waste-free lunches; communities conducted special recycling collection activities; and one organisation even had a "Re-Funk Your Junk" contest.

This year, from the 21st to 27th October, Call2Recycle will collaborate with Winnipeg Public Libraries to promote Waste Reduction Week amongst the people of Manitoba’s capital city.  All 19 branches will be rallying residents to drop off their used batteries and cellphones into a permanent Call2Recycle collection box as they indulge in a friendly competition.  The branch that collects the most during Waste Reduction Week will be named Winnipeg’s “Waste Ace” and awarded a community prize.  However, as long as the people using each library participate, then it could be argued far more easily that all participants are winners.  

Stay tuned for an update! In the meantime for more details, click here.


02 October 2011

The Life and Times of the Shirtless Back

Human existence these days is more about paying than about anything else.

You drift back into consciousness one morning in a bed that you paid for, in a home that you pay for.  Your alarm clock-radio iPod docking station multimedia centre stirs into life, slowly but surely filling the bedroom with music and chatter, while all the while consuming electricity that you pay for.

Scratching your nuts or your left boob as you trudge into the kitchen, you pay homage to your Neanderthal roots.  Maslow's hierarchy of needs kicks in at stage one as you acknowledge, "I'm hungry".  When you open the fridge, the light that switches on automatically illuminates either a proverbial Santa's grotto of fruit, vegetables, plastic-sealed leftovers, milk, fruit juices, meat and hopefully a beer or two, or if you're like me, a stark clinically-white gaping expanse not unlike a toy store warehouse on Boxing Day.  But regardless of what's in there, you paid for it.  In short, if we had no money then we would already be without two of the most basic tenets of human existence - food, and shelter.

People often visit the bathroom around this time of day.  You sit on a toilet you paid for, wipe your arse with paper you paid for, and flush away whatever delights you've deposited into a sewer system you pay for.  When you shower, unless you're masochistic or catholic, then the water is hot because you pay for it to be heated.  Little water on this planet arrives hot, unless your bathroom happens to be on the side of Mount Etna.  If it is then please stop reading, pack up your stuff, and get the hell out of there.

Of course you need money so you have to go to work.  You pay for the bus, the car, the train, or even the bike that gets you there.  And even when you're there, you have to pay to be there before you've even picked up a pen or touched a post-it note.  What's that you say?  You don't have to pay to work?  Really?  Who feeds you your lunch whilst at work - your employer?  No.  Your employer, instead, enforces an outdated, counter-evolutionary dress code policy that requires you to go out and pay for clothes that you wouldn't ordinarily buy just so that you can feel as though you share a connection with  the other people you work with.  And when you want to go home at the end of the day, you have to pay to do so or get stuck at the office.

But it doesn't end there.

I still write cheques for things from time to time.  And every time I do I have to pay for it.  OK, so it's somewhere under $3 per cheque, but how many cheques does the average person write in a lifetime?  Now multiply that number by the quantity of people on the planet who have a bank account.  Is that thousands of dollars?  Millions?  Billions?  In short, I have to pay to pay.  I have to pay for the privilege of paying someone else for something.

But the truth is even worse than that.

How do I know if I even have enough money to pay someone?  Well, I tend to use online banking.  Amazingly, neither the TD bank nor the CIBC charges me to access my own bank account details via the internet, but just when you think you've managed to escape it you realise you have to pay for that internet access.  When environmentalism started to get trendy just before the end of the 20th century every insidious corporate entity on the planet got on the bandwagon in an attempt to falsely demonstrate that they were environmentally conscious.  Paper bank statements (which you pay for via taxes that pay the postal service) began to be replaced by e-mails with PDF attachments.  But, in an ironic twist, once that service became available, banks began charging those customers who wished to continue to receive a paper bank statement.  So now you have to pay constantly for everything around you, even the most basic needs of a human being.  And then you have to pay for the ability to pay for those things.  And finally, just in order to establish whether or not you have the money to pay for the ability to pay for those things, you have to pay first.

If you go back now and read what I've written from the start, you will realise that you haven't really achieved very much yet but you've been paying for everything already.  And yet society seems surprised that we as a species don't do better.  Sadly, it's not even the case that very few people ever achieve their true potential before the day they die.  The problem is not only that the majority of people have to pay to do a job they hate, while all the time suffering from an unrealised dream of what they would do if money were not holding them back.

Alas, the whole truth is actually a whole lot worse.

Not only do few people ever reach their potential, but many fall in the opposite direction.  The world's streets are littered with grubby, starving, drunk, injured, ill people who started their lives in such a state of poverty that they never really stood a chance no matter what their work ethic or abilities might be.  I wonder how many geniuses are currently shaking a cup full of copper coins with pleading eyes when they should, instead, be curing diseases, harnessing sustainable energies, or pushing the boundaries of art, of space exploration, or of consciousness?  How many people buy lottery tickets because, despite the ridiculous odds stacked against them, they know that it is their only chance to ever push beyond the point of scratching around for a living instead of fulfilling their potential and making the greatest contribution to society that they could?

But the reality is even worse than that!

Our society is so sinister that even people such as I, brought up with a conscience that hangs around my neck like a millstone for my every waking minute, have to think twice before giving money to these people who need it the most.  I feel regret after I've tossed a few coins in that cup because the thought that goes through my mind is, "Am I really the person who should be donating?  Do I really have sufficient to be able to just give some away?  Am I really that far from being the person on their knees in the street, begging for enough just to keep me alive?"  The answer is no, and the quote I am constantly reminded of is, "There but for the grace of god go I".

The fact is that the system we live in makes it very, very difficult for humans to be equitable.  We have to fight, and pay, to be able to leave the nest.  We have to fight to make the rent.  And then if we ever manage to pool enough capital out of the economy to put a deposit down on a house, by the time we've finished paying for that house we're so old that we can't even eat or go to the toilet without someone helping us to do so.

In order just to consider this issue we have to fight to quiet our mind for a few minutes, desperately trying to avoid a society of bright colours, flashing lights, and babbling over-stimulation that occupies, distracts, and entrances us like the front of a Las Vegas fruit machine.  Yet we are told, and we tell our children, that this is "normal" and then get angry when they struggle to understand.  And if they disagree, we tell them that they are immature.  We tell them, "You'll understand one day," infer that they are stupid, undermine their self-esteem, and beat them down like a nail in a coffin until they are as indoctrinated into this system of blind stupidity as we are.

Yet we don't realise it.  We don't even acknowledge that what we are doing, and what we are doing to our children, is wrong.  And then every birthday and every xmas we bombard our children with materialistic goods as if to say, "Well, if you stop disagreeing with Mummy and Daddy then one day you'll be able to buy all this stuff yourself."  And then we act surprised when people riot and loot in London because they believe that they are owed these things but will never have the means to obtain them legitimately.  We get angry.  We say, "Well I paid for MY stuff so they should have to pay too."  We dismiss them as stupid or criminal.  We insist that the government not only puts a stop to it, but does so in the most inhumane way possible, with riot batons and water cannons, and all the while further angering and aggravating those people who already know that they have been deceived, duped, and royally fucked over by the system.

But the truth is much worse than that.

Why?  Because there is no need for anything to be paid for.  We, as a species, already have enough food, concrete, teachers, lab equipment, books, tools, tarmac, iPads for everyone to have one.  There are sufficient resources on the planet for everyone to have that home, that alarm clock, that bed, that education, that food and that love.  Yet we still continue to stick rigidly with money - an invention that dates back before the internet, before X-factor, before space travel, before Einstein, before Leonardo da Vinci, even before the wheel and almost as far back as the invention of fire.

Why?!  Why do we do this to ourselves and - much worse - why do we force all our seceding generations to make exactly the same mistake that we have, over and over?  I can't speak for you, dear reader, but I have come to the conclusion that we can do better.  I want to live in a world where everyone has more than they do now and, the really sad thing is that we could.  Let me say that to you again: we already have so much that everyone could have plenty.  There is already an idea that has been researched over 75 years and turned into a concept.  And that concept has been turned into a plan.  And that plan has now become a working project.  And that project has a name, "The Venus Project".

And yet the best reason we can think of for not dropping whatever we are doing right now, and starting it immediately, is because we're late for a meeting, or because our favourite show is on HBO and we might miss it.  Or because we selfishly, inconsiderately, naively tell ourselves that it is someone else's job to worry about that and - ironically - we need to get home and look after our kids.

Because we still keep telling ourselves that's the only way we can make sure our children don't lose the shirts off their backs too.

About Me

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Toronto, Ontario, Canada
PR, internal communications and branding pro currently freelancing as a consultant, writer, DJ, and whatever else comes my way.