01 April 2005

Cover story secured whilst 'on the fly' at a Xerox event in San Francisco, March 2005.

I had only been in my role at Xerox for one month at this point. The amusing story behind the shot is that I had to try to persuade Andrew McKay to shoot Anne in front of the Golden Gate Bridge, rather than in front of Alcatraz! We managed to achieve the compromise you see here rather than the original headline he had in mind, "Mulcahy Sets Colour Free".

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Toronto, Ontario, Canada
PR, internal communications and branding pro currently freelancing as a consultant, writer, DJ, and whatever else comes my way.