04 November 2013

Ontario goes ‘Beyond Green’


In an effort to raise awareness of environmental issues, Earth Day Canada organised a first-of-its-kind event in Toronto, Ontario.  The ‘Beyond Green’ summit ran from October 25th to the 27th at the University of Toronto, drawing more than 1,000 young Canadians aged 14 to 30 years old from inside the province and out.  

Over 100 community groups and organisations were involved in dozens of panel discussions and workgroups over the three days.  Keynote presenters included: Emily Hunter, the documentary filmmaker and author; Majora Carter, urban revitalisation specialist; and Tom Rand, clean energy champion.  Perhaps most importantly, the last hour-and-a-half of the event on Sunday afternoon was devoted solely to ‘Action Panels’, i.e. how to turn the good ideas and intentions from the event into tangible achievements.  When it comes to environmental issues, making people aware of them is only half the battle.  Encouraging them to change their behaviour takes a proper plan and the perseverance to execute it. 

Call2Recycle partners with Earth Day Canada to educate and communicate the environmental values of proper end-of-life battery management.  Earth Day Canada (EDC), a national environmental charity founded in 1990, provides Canadians with the practical knowledge and tools they need to lessen their impact on the environment.  

If you’re ever spurred into creating your own awareness-raising initiatives and need some pointers, then find us on Facebook, or check out the “Resources” section of our website. 

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Toronto, Ontario, Canada
PR, internal communications and branding pro currently freelancing as a consultant, writer, DJ, and whatever else comes my way.