02 December 2013

Even Moore Investment in Canadian Youth

Written for Call2Recycle web/newsletter, December 2013.

As you read this article, it will likely be minus 20 degrees Celsius and snowy in the small Canadian town of Lloydminster, about halfway between Edmonton and Saskatoon.  Lloydminster has the peculiar claim of being in both the provinces of Alberta and Saskatchewan at the same time, since the town is built directly on the East-West provincial border.

Similarly, on the cusp between November and December the town hosts the “Boundary Ford Curling Classic” event, drawing 24 teams internationally to compete for $24,000 in prize money.  It’s the third womens’ team event in the Asham World Curling Tour this year, and among those competing on the tour will be Team Moore, a womens’ curling team of four that Call2Recycle® is proudly sponsoring for the season.  Kristie Moore, Sarah Wilkes, Ashleigh Clark, and Kyla MacLachlan are competing over the four-month season for not only prize money but also for Canadian Team Ranking System (CTRS) points.  These will decide whether the team  qualifies for the ‘Scotties Tournament of Hearts’ provincial playdown in Sylvan Lake, Alberta, in January 2014.

“We’re very grateful to Call2Recycle for its sponsorship,” explains Sarah Wilkes, team third.  “Although curling is very popular in Canada, amateur teams like ours still have to pay for accommodation during events and the flights to get there before we’ve even picked up a broom or a stone.  Just this season will likely cost $3,500 in entry fees alone.  Without sponsorship, there would be no Team Moore.”

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Toronto, Ontario, Canada
PR, internal communications and branding pro currently freelancing as a consultant, writer, DJ, and whatever else comes my way.