Ask not what your planet can do for you…

Even before the summer heat wave arrived the environment was in the media again. In June, Premier Dalton McGuinty subsidized the automotive industry with $650 million to investigate green cars. Around the same time, Mayor David Miller spruced up his plans – pun intended – for a greener Toronto, and all Ontario schools received a free copy of Al Gore’s hard-hitting documentary ‘An Inconvenient Truth’. A short time later, the Ontario government announced its commitment to match the federal government’s energy-saving rebate program, making homeowners eligible for up to $10,000 for their home efficiency efforts. This was an appealing incentive for Ontarians who were being challenged to meet McGuinty’s ambitious 2020 environmental targets, which require a 30 per cent improvement in efficiency. Clearly, there was the political will, but the way remained a mystery,

Ontarians were taking a keen interest to increase their knowledge around environmental issues. More importantly, they were also taking action by incorporating reusable canvas bags into their shopping routines, replacing standard light bulbs with CFC light bulbs, cycling to work and more. But, even for the keenest of wannabe environmentalists there were no tangible solutions between Al Gore’s “ten things to do [to help stop global warming]” and high level dreams of wind turbines and solar farms.

Only the voice of an altruistic upstart Ontario company, EnWise Power Solutions, presented a solution that would not only educate southern Ontario homeowners, it would turn their education into action. Like similar companies, it offered a ‘home energy audit’ that demonstrated in just 60 minutes where and how energy was being wasted. However, only EnWise went beyond this by introducing a truly turnkey solution, offering homeowners best-in-class recommendations to counter energy inefficiencies, installed those solutions, and even provided financing if homeowners want to fast-track their environmentalism beyond their current means. Homeowners now have access to an easy and affordable solution which can also get them up to $10,000 in those government rebates – another reason why now, a season later, EnWise remains in the words of its CEO, Peter Hwang, “…the only company in Ontario providing a convenient solution to an inconvenient truth.”

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