05 June 2014

Call2Recycle News in Brief

Written for Call2Recycle web/newsletter, June 2014.

The city of Austin, Texas, collaborated with ‘Keep America Beautiful’ and The Ad Council to launch a recycling awareness program.  It will challenge city residents to recycle five more pounds (2.27 kg) of materials than usual in order to help the city achieve a goal to keep 50 percent of trash out of landfills by December 2015. Call2Recycle partners with Austin Resource Recovery to recycle used rechargeable batteries through their Household Hazardous Waste program. Find out more about the “I Want to Be Recycled” campaign here.

Starting this month, DEWALT customers in Canada can earn a 10% discount on the purchase of a new DEWALT power tool battery by recycling their used rechargeable batteries.  Check the batteries in your power tools and get a discount on any replacements needed.

In case you missed it, check out our environmental lifestyle expert-recommended segment on the nationally-syndicated Better TV that highlighted Call2Recycle’s program, as well as light bulbs that last for 25 years, mineral-based plastic containers that save food longer, and shoes made from recycled soda bottles! 

04 June 2014

Newalta Sorting Facilities Moving to Hamilton, ON


Call2Recycle’s Canadian battery-sorting partner Newalta is in the process of re-locating its national sorting operation from Fort Erie to Hamilton, Ontario. This year, Canadians have already recycled more than one million kilograms of batteries, a 26 per cent increase in collections compared to 2013. The new facility provides more space for sorting operations, as well as the opportunity to upgrade equipment and processes to improve efficiency.

“We applaud the efforts of all Canadians who are accepting their responsibility to ensure batteries are kept out of landfills,” said Joe Zenobio, executive director, Call2Recycle Canada, Inc. “Partnering with environmentally responsible entities such as Newalta is an important part of our recycling program.”

While battery operations continue in Fort Erie in the interim, Newalta expects to transition to the new location by late 2014.

“Newalta has been proud to partner with Call2Recycle for the past several years,” said Michael Jovanovic, General Manager of Ontario Facilities for Newalta. “We are making this significant investment not only to enhance our battery-sorting capabilities in the near-term by adding new, state-of-the-art equipment, but to allow us to grow as Call2Recycle expands its reach in Canada.”

03 June 2014

RCBC Zeroes In on Waste


The luxurious Fairmont Chateau Whistler hotel set in the Canadian Rocky Mountains was the backdrop for the Recycling Council of British Columbia’s (RCBC) annual general meeting and conference last month. 

The event is a great opportunity to catch up with like-minded environmentalists in both public and private sectors.  The RCBC has always had the goal to spearhead extended producer responsibility (EPR) for all relevant industries operating in British Columbia (BC) since 1974.  The event evolved to become a mixture of proposed sustainability strategies along with the best innovations that might become part of RCBC work in the future.

Call2Recycle sponsored an educational session, devoted to resolving the tough sustainability scenarios faced by municipalities in BC.  The rest of the sessions highlighted sustainability best practices, case studies, and proposals for: global EPR schemes; stewardship; youth investment; technology; waste management; and how best to clean up Earth after the oil industry. 

The event also included RCBC’s annual award ceremony.


02 June 2014

Next-generation recycling facility epitomizes convenience


Peerless Road has been a recycling site from British Columbia’s Cowichan Valley Regional District (CVRD) since the 1970s. Since its early days as an incinerator, the Recycling & Waste Management Division of Cowichan Valley has always made the recycling site available to residents in Ladysmith, Saltair, Chemainus, North Oyster, and Cedar. Over time, the site’s layout became inefficient for recycling purposes and difficult to access, especially in wet conditions. By the end of 2011, the only leftover from the site’s original purpose was a 45,000m3 pile of incinerator ash (the same volume as 20 hot air balloons). The site had become home to blackberry bushes, weeds, and brambles, giving the pile a vaguely greener but unkempt look.

However, that all changed in March 2012, when the federal government announced it would provide funding to help transform the site. The project might have been stopped almost immediately, when estimates to remove the ash pile got as high as $8 million.  But a stroke of genius at this early stage set the trend for how the development of this site would be handled right up to its opening ceremony almost exactly two years later. 

A closer look at the ash revealed that it included metal residues forged together in the incinerator heat.  Astonishingly, 125 tons of metal was extracted from the ash and recycled. The ash was compacted and converted into an engineered ‘cell’ that became the foundation for the new site. Such ingenuity at the start of the process helped free up more funds, enabling the old incinerator building to be restored rather than torn down.  This has now become the central recycling building at the heart of the site. But even more items were re-used as the project continued.

Anything new on the site was constructed in as green a fashion as possible.  Tree stumps were collected and re-used to serve as a habitat for amphibians and small mammals that had used the site as their home long before it became a recycling center. The roofs of any new buildings were designed to manage storm water run-off.  New windows were double-glazed for insulation, new plumbing included high-efficiency fixtures and toilets, and even the paint was ‘low-VOC’ (volatile organic compound).  The ash that had been an accumulating eyesore for decades became the base for 21 brand-new drop-off bays for large or heavy appliances.

When Peerless Road re-opened in March 2014, it had become a recycling ‘best practice’ case study.  Serving around 17,000 people, of whom about 3,000 visit the site every month, Peerless Road is now able to accept more than 650 different items for recycling!  These range from regular household recyclables and organic food waste to a myriad of household appliances, power equipment, oil, antifreeze, scrap metal, lighting, textiles, batteries, tires, thermostats, and even rubble from construction sites! 

Peerless Road’s redesign allows residents to have a one-stop-shop for all their recyclable items, making it convenient for them to participate in the municipality’s recycling efforts. As a Call2Recycle program participant, Peerless Road provides residents with a convenient place to recycle batteries.  

06 May 2014

Sponsoring FCM’s Tour de Force


During the first week of July, almost 2,000 cyclists will be snaking their way through the French-speaking countryside in a well-known stage-race.  Among them will be Chris Karambatsos, Andrew Rubin, Luc Chayer, and Philip Swain, collectively representing the FCM Recycling team.  

However, none of this will happen in France.

The two-staged annual Ride to Conquer Cancer  takes place in Montreal and Quebec City, Quebec, Canada.  This charitable event has raised more than $32 million for cancer research across the province since its inception in 2008. In 2013 alone, it raised $6.3 million for specialized cancer therapy services at the Jewish General Hospital in Montreal.  These funds go towards supporting new technologies in the areas of molecular diagnostics, functional imaging, biomarkers, molecular target discovery and validation, and advanced targeted radiation therapy.

The FCM Recycling team’s goal is to raise $20,000 this year.  “We managed to raise this much last year for the Society for the Prevention of Cruelty to Animals, so we know the target is achievable.  We have less time for fundraising this year but we’re off to a stronger start, and have $6,000 banked already,” explains Karambatsos.

That sum includes a small donation from Call2Recycle as one of many corporate sponsors. FCM Recycling, which specializes in diverting end-of-life electronics and electrical equipment from landfills at six processing facilities across Canada, has collaborated with Call2Recycle for several years and for the last two years, won a coveted “Leader in Sustainability” award.  According to Karambatsos though, neither recycling nor fundraising are likely to be the big issue for 2014: “This winter has been so bad that the guys and I haven’t had much opportunity to train.  We need to make sure we can survive two days of 100km rides, so we’re hoping that spring arrives on-schedule!”


05 May 2014

British Columbia youth environmentalism leads by example


Each year, Science World offers free entry for elementary and secondary schools in British Columbia (B.C.) to plan, execute and detail an environmental project. Call2Recycle has proudly sponsored Science World for three years, as part of its ongoing efforts to encourage the adoption of environmentally responsible behavior. This year’s competition was again stunning testimony to the sheer creativity and perseverance of the competitors.

Some schools participating in the ‘B.C. Green Games’ maintained projects from previous years’ games to build upon and expand.  With assistance from teachers or third parties, students from K-12 built composting programs, recycling programs, and even a nature trail  signposted with details about the natural flora and fauna.  Smithers Secondary School built a whole new geodesic dome greenhouse from the ground up!  Reynolds Secondary School even researched the environmental impact of different forms of public transport in the local community, and concluded that e-bikes were the best compromise.  So, the team there designed an e-bike conversion kit for regular bicycles!

As the competition matures, entries are evolving to have practical, tangible impact on local communities too.  For example, Semiahmoo Secondary School had such a successful organic garden that it is now liaising with local charities.  That’s right: not only is this particular B.C. Green Games project providing fresh, organic food to the school canteen, but the surplus may later feed the homeless.  These efforts are built into the community without financial transactions: they exist for all the right reasons.

To celebrate the success of the games and to thank those who took part, all B.C. Green Games’ participants were invited to come together at TELUS World of Science for Earth Day last month, either in-person or via live broadcast.  A live rock concert with an environmental theme kicked off the day-long party, which was later joined by the Jellyfish Project.  This organization encourages young generations to tap into their ability and opportunity to repair the human damage done to Earth, and create new systems that will prevent such damage from continuing.  In their presentation, members of the Jellyfish Project coined the phrase, “The U-Turn Generation” to describe youth with a new set of attitudes, norms, and capabilities who have both the knowledge and resolve to disseminate positive change in conservation practices. 

For a list of the winners, more details, or to watch the documentaries the schools produced, check here.

About Me

My photo
Toronto, Ontario, Canada
PR, internal communications and branding pro currently freelancing as a consultant, writer, DJ, and whatever else comes my way.